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Maimonides Medical Center Raises Funds and Awareness During Pink Week 2018



Signature Events—Pink Ribbon Flag-Raising, Go Pink Day, Ride2Live, Cars Against Cancer, Family Day in Coney Island, and Pink Runway Fashion Show—Unite Maimonides Staff and Patients in Battle Against Breast Cancer

Brooklyn, NY (November 28, 2018) – Maimonides Medical Center President and CEO Kenneth Gibbs announced today that a record $500,000+ was raised during this year’s Pink Week—and support for the cause continues to pour in.

“The battle against breast cancer has always resonated strongly among the families and friends of Maimonides Medical Center,” explained Mr. Gibbs. “Under the clinical leadership of Dr. Patrick Borgen, and the steady support of Maimonides Trustee Erminia Rivera, we’re expanding our world-class services every year.”

“Pink Week celebrates the brave women and men who are surviving breast cancer

,” said Eugene Keilin, Chair of the Maimonides Board of Trustees. “And it spotlights the great care they receive at Mai


“We’re grateful to all who supported our events, whether with their time, good wishe

s or donations,” said Ms. Rivera. “This cause is personal for my family, as it is for many families in Brooklyn and beyond. I urge everyone to join us at Maimonides in the battle against breast cancer.”

Dr. Borgen, Chair of Surgery and Director of Breast Cancer Services at Maimonides, said, “We’re helping those with breast cancer beat the odds every day. New imaging technology, better drugs and therapies, and less-invasive surgical options are helping immensely. But building-up the confidence, the hope and the strength of our patients and their caregivers is essential to finding a cure for this disease.”

Pink Week began with a public show of support on the plaza outside of Maimonides Medical Center where a symbolic Pink-Ribbon Flag Raising was held during a stirring ceremony that featured remarks from clinical leadership, supporters and breast cancer survivors—most notably Glasset Lawson who brought the audience to both laughter and tears as she shared her personal story. Also joining the group that morning were representatives from the Bikers of Brooklyn: Michael Dogali, Anthony Penachia, and Cheryl and Alex Melendez.

Maimonides staffers from all departments and units showed their support of Pink Week by participating in an annual competition to see which group could “Go Pink” to the most visible degree. Patients and visitors across the institution’s many sites enjoyed seeing the colorful displays and costumes as our staffers rallied around this important cause.

The 2018 Maimonides Breast Cancer Ride2Live was the largest ever in the 12-year history of this annual event. The exhilarating gathering of motorcycle riders and enthusiasts raised awareness and funds, and was led by Dr. Patrick Borgen himself, who just happens to be a proud biker. CEO Ken Gibbs was also spotted on a motorcycle that morning. Over 450 bikers participated from multiple motorcycle clubs throughout the city. The ride was dedicated this year in memory of George Barker, past president of the Bikers of Brooklyn.